Case Study:
ISlideUSA
10.7k | Total Estimated Engaged Viewers |
404 | Estimated Engaged Viewers per story |
$0.02 | Cost per Viewer |
$8.82 | Cost per Story |
45 | Customer Email Addresses and Instagram Handles collected |
Content from ISlideUSA Gurus
Based on Instagram engagement data from Statista, we estimate that each story posted by an ISlide customer is generating at least 404 engaged views from their friends, family, and peers.
With a 7% rebate set, and 5% going to Guru Club, an authentic @mention on Instagram is costing ISlide $8.82 on average. That is a cost per view (CPV) of $.02. As a relevant benchmark, CPVs for locally-targeted campaigns on YouTube range between $0.10 to $0.30.
While paying advertising platforms and big influencers for ads can help brands reach a large target audience, Guru Club provides the amazing, unique advantage of reaching qualified prospects through peer-to-peer marketing. Several studies have proven that shoppers are more inclined to trust product recommendations directly from people they know. This makes Guru Club highly cost-efficient, much more authentic, and most importantly, shoppers love it!
ISlideUSA is also receiving ownership of every unique piece of content when @mentioned.
Download the Guru Club Shopify App to empower your shoppers to drive your brand.