Case Study:
Hilo Nutrition


Total Estimated Engaged Viewers


Estimated Engaged Viewers per story


Cost per Viewer


Cost per Story


Customer Email Addresses and Instagram Handles collected

Content from Hilo Nutrition Gurus

Based on Instagram engagement data from Statista, we estimate that each story posted by a Hilo Nutrition customer is generating at least 246 engaged views from their friends, family, and peers.

With a 20% rebate set, and 5% going to Guru Club, an authentic @mention on Instagram is costing Hilo Nutrition $13.86 on average. That is a cost per view (CPV) of $.06. As a relevant benchmark, CPVs for locally-targeted campaigns on YouTube range between $0.10 to $0.30.

While paying advertising platforms and big influencers for ads can help brands reach a large target audience, Guru Club provides the amazing, unique advantage of reaching qualified prospects through peer-to-peer marketing. Several studies have proven that shoppers are more inclined to trust product recommendations directly from people they know. This makes Guru Club highly cost-efficient, much more authentic, and most importantly, shoppers love it!

Hilo Nutrition is also receiving ownership of every unique piece of content when @mentioned.

Download the Guru Club Shopify App to empower your shoppers to drive your brand.