Case Study:
Hazel Boutique

14.1k

Total Estimated Engaged Viewers

335

Estimated Engaged Viewers per story

$0.02

Cost per Viewer

$7.48

Cost per Story

81

Customer Email Addresses and Instagram Handles collected

Content from Hazel Boutique Gurus

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Based on Instagram engagement data from Statista, we estimate that each story posted by a Hazel Boutique customer is generating at least 364 engaged views from their friends, family, and peers.

With a 10% rebate set, and 5% going to Guru Club, an authentic @mention on Instagram is costing Hazel Boutique $7.48 on average. That is a cost per view (CPV) of $.02. As a relevant benchmark, CPVs for locally-targeted campaigns on YouTube range between $0.10 to $0.30.

While paying advertising platforms and big influencers for ads can help brands reach a large target audience, Guru Club provides the amazing, unique advantage of reaching qualified prospects through peer-to-peer marketing. Several studies have proven that shoppers are more inclined to trust product recommendations directly from people they know. This makes Guru Club highly cost-efficient, much more authentic, and most importantly, shoppers love it!

Hazel Boutique is also receiving ownership of every unique piece of content when @mentioned.

Download the Guru Club Shopify App to empower your shoppers to drive your brand.