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Here are 4 ways you can use your gurus to boost sales and maintain momentum from Black Friday through the holiday shopping season.

Word-of-mouth marketing has a measurable impact on business growth. Brands need shoppers to talk about them – so how can you get them to do so?

It’s no secret that email marketing is great. But what if you could get all the perks of email marketing, AND do even more?

Instagram stories can be an incredibly effective way for brands to increase authenticity, engagement, and sales.

Take a breath: we have three pieces of advice to help you stay on the right track through this curveball and come out the other side even stronger than before.

What’s the value in tipping your customers on top of the cashback rewards they’re earning? A tip is additional store credit (separate from the automatic cashback amount) that you can choose to give your gurus. The best part? Tips can only be used with your store.

Influencer marketing has grown immensely over the last few years – but as it grows, brands are also experiencing more and more problems. From influencer fraud to a decrease in trust from consumers, here are 5 reasons it’s time to ditch the traditional influencers and start rewarding your loyal (and new) shoppers instead.

Once you start getting some great user-generated content (UGC) from your gurus, you may be looking for some inspiration about how to best use that content. How do you get the most value out of your shoppers’ creations? Here are some of our ideas.